Manifesto

What we believe.

Others sell to profit, we sell with integrity.

All clothes are equal, but some are more equal than others.

Every shirt is the same cotton and the same four seams. What separates them is whether anyone thought about what goes on the front, and whether that thought survives contact with the person wearing it.

Too much darkness could kill, but too much light could blind.

Red on black, and nothing brighter. Not because darkness is the point, but because it's the only place the red reads properly.

You never forget your first.

The first one you make, and the first one someone decides to spend money on. Neither of those is a transaction, and we'd rather not design as though they were.